TEAM MEMBERS: RACHEL HENTRICH, NICOLE RAMOS, ALYSON MONTEMAYOR
Semi-finalist in the Kohl's Case Competition with three other students from Columbia College Chicago. For the competition, our group had to approach bringing in Millenial shoppers into the Kohl's stores to drive in-store traffic. The idea we proposed consisted of a styling service for men as many young men struggle with finding the appropriate outfit for different occasions. For this project, we created a 10 page business plan, a 90 second commercial/film to help pitch our idea, along with a 20 minute presentation which we presented at Kohl's headquarters in Milwaukee Wisconsin.
In this project, I developed the graphics, advertisements, logos, charts, prototypes, and branding.
Want more information on the Kohl's Case Competition? Follow #kohlsinvitational2017 or @kohlscampus
For the logo, I wanted to use simple, minimalist typography that reflected the Apt. 9 label as well as the product.